The aim of this paper is to consider whether critical rationalism has any ideas which could usefully be applied to the INTERNET.  Today we tend to take the INTERNET for granted and it is easy to forget that it was only about two decades ago that it began to be used to any significant extent. Accordingly in section 1 of the paper, there is a brief consideration of the history of the INTERNET.  At first sight this makes it looks implausible that any of Popper’s ideas could be applicable to the INTERNET, since Popper died before the INTERNET came into general use.  However, section 2 argues that Popper’s theory of World 3 does apply very well to the INTERNET.  This application is significant because, as shown in section 3, it leads to the problem of misinformation, which is one of the most significant problems generated by the INTERNET.  In section 4 there is an attempt to solve this problem using ideas taken from Popper’s epistemology. It is argued that there should be changes in education designed to prepare students for the INTERNET age. Teaching in the INTERNET age should focus on presenting to the students not just the accepted theories but also the evidence on which they are based. An illustration of how this might be done is given by considering an example from science teaching, namely the teaching of Newtonian mechanics in the last years of school or first years of university.

Information technology is becoming a basic tool for many industries, as well as creating an opportunity for direct active communication of all market participants, which significantly increases competition. As a result, customers have a very large selection of goods and services, fairly easy access to them, and significant price diversification. All this leads to new requirements for modern MARKETING. Modern MARKETING significantly changes not only the functions but also the approaches to business processes. A highly competitive environment requires companies to use a system of interconnected MARKETING tools using an integrated MARKETING approach. The paper is devoted to investigating advertising prices and advertising strategies of Google. The list of major Google products is analyzed. The relevance of advertising strategies to goals, ad placement, message creation, budget constraints, and ad delivery is determined. The difference in advertising prices in different countries has been studied. The cost per click analysis of European countries is carried out. Using the DEA model analyzed advertisement efficiency by VRS technology and input-oriented efficiency for European countries.

Because of information revolution, the whole pattern of human life has been changed. Trade is the one which is being affected the most. The new media (INTERNET) has changed the way of transaction process, even buyer and seller behavior. Therefore MARKETING concept has changed and it has to be adapted to online situations.In this article, the authors are trying to design a conceptual framework for INTERNET MARKETING mix. It is considered a new philosophy in MARKETING named relationship MARKETING. This model has factors that have impacts on the MARKETING mix. One of the factors is product life cycle and the other is customer maturity. Elements of the mix are combination of traditional and modern components that are: product, price, place, information gathering, communication, and branding. PLC has four stages and we define that customer maturity has three phases regarding to fuzzy logic. Therefore, in this model, we examine 12 boxes derived of multiplication of four and three. Consequently, the model was confirmed and found 10 integrated MARKETING mixes regarding to different situations in product and customer maturity.

The use of information technology (IT) and e-business in insurance industry has resulted in fundamental changes in the way insurance products are offered. Application of INTERNET in MARKETING of insurance products is one way of utilizing IT. The development of insurance industry in Iran, despite capacity and various capabilities are facing numerous obstacles, which are the most significant drawbacks of these technologies. In addition, there are other obstacles that challenge life insurance products. In order to provide required resources, meeting various needs and public access to diverse advantages of life insurance, now more than any time before, we need appropriate methods of MARKETING in this industry. This paper aims to study and measure use of the INTERNET in insurance industry in Iran, and particularly its effect on the performance and efficiency of life insurance MARKETING. To do so, use of the INTERNET as a tool for communication, MARKETING, sales, improving brand image, cost reduction and competitive advantages were analysed. The study results show that use of the INTERNET will lead to higher efficiency of life insurance MARKETING. Moreover, it is shown that the most significant items for improving the efficiency of life insurance MARKETING using the INTERNET are data bases and human resources.

The main goal of this research is to review and determine the factors associated with tendency to forward the MARKETING messages in viral MARKETING plans of Fast-food industries. In other words, in this study, the effects of three critical determinants, i.e. commercial intention, attractiveness, and media richness have been examined on receivers' intention to forward MARKETING message in Tehran, Isfahan and Shiraz. Findings imply that receivers’ attitude toward the message has positive and significance relationships with attractiveness and media richness. Also, receivers’ attitude toward the message has positive and significance relationships with intention to forward MARKETING message, while commercial intention has negative and significance relationships with receivers’ attitude toward the message and intention to forward MARKETING message. Furthermore, severity of forwarding message has positive and significance relationships with media richness and intention to forward MARKETING message.

The present study was conducted to design a content MARKETING model and seeks to obtain information that can be used to identify the effective factors in content MARKETING and to design a comprehensive model thereof. This research was qualitative in terms of method and was conducted using a three-pronged model. By studying previous research, questions related to said interviews with experts were identified and organized, and subsequently, the data collected during in-depth interviews were opened and coded on the axis of summarizing and finally making hypotheses. The statistical sample interviewed was 10 experts who were selected by non-probability sampling and judgment. Their opinions on the factors affecting content MARKETING were collected in the form of researcher perceptual theory and the answers were coded and analyzed using MaxQDA software. From the categorization of participants' opinions, a total of 63 open codes were obtained, which were categorized into three structural, contextual, and behavioral areas of content MARKETING with central coding. The results show that there is a high consensus based on 22 concepts in behavioral factors, 23 concepts in underlying factors, and 18 concepts acting as structural factors affecting content MARKETING. Underlying and therefore behavioral factors have the greatest impact on content MARKETING, and the structural factor is considered to have less of an effect than these two mentioned factors.

With regard to the competition pressure in the home appliance industry, ICT is a new market opportunity that can help the companies for improving their competitiveness. Competition in the INTERNET markets needs MARKETING strategies to satisfy the consumer needs. In this paper, first of all, a typology of INTERNET MARKETING strategy (Transactional MARKETING strategy, relational MARKETING Strategy and Intelligent MARKETING strategy) and a typology of consumer behavior (Rational buyers, feeling Buyers and intelligent buyers) have been developed through Grounded Theory. The relationship between consumer behavior and INTERNET MARKETING strategies was examined by neural networks. The neural network can be developed as a MARKETING decision support system in the future studies.